11 3 / 2014


Hi everyone! Thanks for taking the time to follow my blog! I just wanted to let you know that I have been doing most of my posts lately on my newer blog candicejonesmusic. So if you want to stay up to date on my posts and occasionally get some cool songs in your feed then head on over and follow my new blog! Thanks again and happy Friday!

So I got quite a few new followers today, which is awesome! Hello new people! Unfortunately, I almost never post anything on this blog except to redirect people to my other blog, candicejonesmusic, which I regularly update with random posts of things I like :) So if you want a live blog to follow, go to that one! Thanks again for following :)

27 10 / 2013



Hell On Heels by the Pistol Annies

Hey guys! I’m going to try to get back in the habit of recording new videos every week, but in the meantime here’s an old video for you all :) Also, my sister is trying to make this go viral for a class, so please watch and, if you like it, share :) Also, don’t forget to go follow my other blog for more musical updates!

20 9 / 2013

Hi everyone! Thanks for taking the time to follow my blog! I just wanted to let you know that I have been doing most of my posts lately on my newer blog candicejonesmusic. So if you want to stay up to date on my posts and occasionally get some cool songs in your feed then head on over and follow my new blog! Thanks again and happy Friday!

12 9 / 2012

Here is my final video for ALSF. It’s a bit long but please watch! The interviews are really inspiring!

12 9 / 2012

I am finally done with my internship and all the work I have done with them. I had a wonderful experience this summer! I’m copying my final reflection below and will post my last video in a few minutes. Thanks ALSF!

Making Lemonade: Curing Cancer One Cup at a Time

Working with Alex’s Lemonade Stand Foundation

            This summer I interned for the Minneapolis branch of the Alex’s Lemonade Stand Foundation, a non-profit organization that raises money for childhood cancer research and awareness. Alex Scott, a young girl who died from neuroblastoma, inspired the organization, holding a lemonade stand and giving all of her proceeds to the hospital where she was treated. Her parents created the foundation in 2005, and have since funded over 200 research projects and have raised over fifty million dollars. I interned for them once in the past, yet my work then was centered on organizing while my work this summer focused more on mass media and advertising.

            In working this summer, I learned a lot about ALSF, childhood cancer, and running an organization. However, I also learned a lot about the professional world in general, particularly the modern working world and its dependence on the media. Many of my projects involved multiple forms of media, such as pictures, videos, music, and print media, both in terms of research and the final product. In looking back through my projects, one of the first questions that came to mind was where I received my source material. The answer was almost everywhere. Much of the information did come from my supervisor and the ALSF official website, such as event photos and childhood cancer statistics. Yet even here, other sources were needed, as event photographers were hired to take pictures, and doctors and academic journals were consulted to present accurate statistics. Furthermore, many statistics were found through Internet searches, and a lot of my source material came in the form of video interviews with volunteers, doctors, and families of children with cancer. In researching, I found to reach others through the media, one must use all forms of media; in this way, the information is both varied and reliable.

            Another question that came up in reviewing my time at ALSF was the question of different forms of media, particularly social media, and their popularity. For example, in my case, I was simultaneously updating a Facebook page, a Twitter account, and a blog on Tumblr. However, the most popular site, by a long shot, was the Facebook page. It now has 115 “likes”, while the Twitter account only has two followers, and I’m not sure if anyone but reads my blog posts on Tumblr. This seemed odd to me. In terms of Tumblr, I didn’t expect much traffic there. It was more of a place for me to keep a multimedia journal than to attract viewers and followers. Yet I expected the Twitter account to be about as popular as the Facebook page. Why the drastic difference in followers? Firstly, I find that another great distinction between the Facebook and Twitter popularities is the average age of those that “like” the ALSF Minneapolis Facebook page. Facebook has, in recent years, become open to those not in High School or College, meaning that many adults have created Facebook pages. The ALSF Minneapolis Facebook page is “liked” by mainly adults: friends of the Chapter President, Mary Hollway, parents of her daughter, a cancer survivor, Molly Hollway’s friends, who live in the area, parents of other young children with cancer, and adults that organize other chapters of ALSF. Although such support is wonderful, this support does not transfer across the web. Although adults are now on Facebook, they are not on Twitter, meaning that my post to ALSF advertising our Twitter account will be ignored, like all of the rest of the information on the Facebook page that the viewer chooses to ignore. However, in many ways, Facebook is the best of all virtual worlds. For one, it more accessible than Twitter. More photographs can be uploaded at once, more information about the group posting is available, and events can be scheduled through Facebook pages; Twitter accounts are essentially lone pictures, videos, and thoughts that (should but don’t always) bear repeating, along with shameless plugs and hyperlinks. For another, Facebook streamlines the information, making it very easy to find what you want and to forget the rest. For example, if you were looking for a specific photo from a specific event, it would be very easy to find on the ALSF Minneapolis page; you would simply click on photos, click on the appropriate event, and scroll until the picture you wanted appeared. This is impossible with both Twitter and Tumblr. While Twitter photos are entirely devoid of organization, Tumblr photos are always accompanied with words and tags, and one searching for this post must know the tags of the article to attempt to find it on the blog. In other words, Facebook combines the advantages of Twitter and Tumblr.

            The utility of Facebook that I discovered through this was astounding. Yet my question about social media led me to ask myself another question: why was I so focused on the presence of ALSF Minneapolis in the world of social media? One answer is that I was a media intern, and exploring the mass media was part of my job. But this is a very simplistic answer. In looking at this issue further, I realized the impact that social media has on the world today. Many businesses advertise on Facebook, and some even release special discounts that are only available if you “like” their page. The reason for this is the popularity of social media makes it possible to reach many people at once through one site. One might not seek out the ALSF website, but if one finds it on a friend’s Facebook page, they may be interested and go to that page themselves. Furthermore, social media is very popular with young adults, which I learned this summer was an age group that ALSF wants to target with advertising. Because of the popularity of social media with young adults, I sought to increase the presence of ALSF Minneapolis on such sites and to interview younger volunteers. I also know that ALSF Minneapolis has a fairly high concentration of young adult volunteers, so in expanding its social media platform, I hoped that the support of these volunteers would increase the number of young adult supporters in general. This brought me to see another advantage to social media: its global reach. Social media is a simple way to reach people across the globe and spread awareness of an issue, which is a key element in gaining volunteers for ALSF. Social media also alerts people in the Minneapolis area to any activity that may be occurring in Minneapolis, making it easy for them to know when fundraisers are. Facebook pages even make it possible for users to message the administrators of the page, making volunteering even easier now. Knowing the organizer of a fundraiser is no longer necessary; volunteering is as simple as sending a Facebook message.

            I also realized that much of my effort was focused around finding volunteers for future ALSF events, leading me to wonder why people volunteer. I found that there were two main reasons that are usually connected; those that I interviewed all began their involvement in fundraising due to a personal connection to the charity and continue to volunteer because those they are helping inspire them. This was true for me as well. I, like many of the volunteers and interns, chose to work with ALSF because a friend of mine from dance had neuroblastoma as an infant. However, once I began working with ALSF and meeting more families of children with cancer, I was inspired by them. The way that they handle adversity, their outlook on life, and their ability to discuss everything that has happened to them is nothing short of astounding. After meeting these families, I want to do everything I can to try to help their children, and to help keep other families from this type of tragedy. However, many people do not nor will they ever have this type of connection to cancer; it is simply not that common. I then realized that my task to recruit volunteers was either to attempt to give those unconnected to cancer the semblance of a personal connection or to inspire them through the retelling of the stories of families with cancer. I chose to do this through montages of videos and photos, particularly the videos of the families of those who had cancer. Capturing those videos was so influential in my work with ALSF, and I hope that it will have the same effect on the viewers.

            My internship this summer also gave me a view into one type of professional environment. For example, I was able to learn about some broader vocational concerns, such as networking and customer relations. I learned how to contact others in a professional manner and how to establish and maintain good relationships with customers and donors. Furthermore, I learned that appropriateness and workplace etiquette are very important, particularly in planning events and interviews. Appropriate behavior and speech and adequate planning are essential to successfully running any company or organization; I took special care when planning interview to ask only appropriate questions and to work out all of the details of the scheduling before the interview. One element of the professional environment that was lacking a bit in my experience was productivity. My supervisor and I were very active and productive during my internship; however, my internship began at the end of their biggest annual event. As such, much of my work was done after this event. I was given a great amount of work and greatly helped to prepare for next year’s event, but I learned that when and organization has only one main event each year, they are much more productive before and during the event than they are after. I found this to be particularly problematic, and thought that increased year-round productivity could create more interest in the organization and could help create more community interest. However, one thing that was certainly not lacking was collegiality. When looking for people to interview for my video, I was met with such enthusiasm and willingness to help from volunteers, families of sick children, and even doctors. Everyone involved with ALSF is always willing to help anyone working with this organization, and this supportive, nurturing community was amazing to work with. In looking at my own work, I found that I already have greatly improved in networking and reaching an audience with my work, but that I can still improve more in these areas. However, I found that I did well with creative projects, thinking of innovative ideas, technical areas, such as media editing, applying to new forms of media, such as social media, and combining forms of media to send a message.

            In reflecting on my internship, I believe that I would accept a full-time job from this company. ALSF does inspiring work and I would be proud to help them in the fight against cancer. However, I feel that I would rather work for the national branch of the company than the Minneapolis branch. This branch would offer up a larger network, better resources and more opportunities. I would have more freedom within my tasks and would be able to reach a larger audience. I would also prefer to have a steadier schedule than what I was given. My schedule this summer was fairly flexible, which was nice for the summer. However, for a full time job, I would prefer to have more structure, knowing what I was doing and when I was doing it. I personally work best when given a strict schedule. The last thing that I would change would be that I would prefer to be paid for my work. Although I greatly enjoyed my work and did not mind volunteering for this company, I would need an income to support myself if I accepted a full-time position from ALSF.

            I greatly struggle with the duality between working to live and living to work. As someone with more creative tendencies, I often worry that I will be forced to either sacrifice a sustainable income pursuing my dreams or some of my greatest talents to support myself. However, if I were doing work similar to what I did this summer, I feel that it would be possible to find the elusive middle ground between the two. I would not be in my ideal work situation, but I would still be able to employ my creative side, using it to market ALSF to new demographics and to create advertising campaigns. However, I would also, hopefully, be making enough money to at least meagerly support myself. I would also be working for a wonderful company that does inspiring work; the knowledge that I was helping to save children’s lives would make up for whatever else was lacking in my life. I only hope that, in a year, I will be able to find a position that fulfills all of the criteria that my internship did this summer. 

21 8 / 2012

Even though my internship is coming to a close, this past weekend and the rest of this week is full of interviews for my longer video! I’ve interviewed three volunteers, one family of a child with cancer, and my boss and her daughter, who also had childhood cancer; tomorrow I’ll interview the mother of another childhood cancer patient and an oncologist.

So far I have been blown away by the families, with how well they handle everything that life has thrown at them and their amazingly optimistic outlook. The volunteers also put in so much time each year, especially considering that they are younger than I am and are still very devoted to this cause! It’s inspiring speaking to all these people. 

However, I had forgotten how difficult it is to manipulate video footage. Cutting the video clips in the right places, getting the correct lighting (which I messed up on my first interview), and getting the video to look the way you want it to are all very challenging. It doesn’t help that I’m a bit of a perfectionist in this area. I’m hoping that once I dub over the video with music, some of the small flaws that are noticeable now will disappear. I already know that this process is going to take a LONG time!

If you’d like to see the questions I asked my interviewees, here they are! Their answers will be here in the video as soon as I can get it posted!

Interview Questions:

  1. Dr. Vicki Schaefers:
    1. What is it like working with children?
    2. Does treatment differ between children and adults?
    3. Does treatment differ between different types of cancer?
    4. How long does treatment typically take?
    5. How common is relapse of cancer?
    6. What is neuroblastoma?
    7. What makes neuroblastoma different from other types of cancers?
    8. What is the typical treatment for neuroblastoma?
    9. What is it like working with children?
    10. Does treatment differ between children and adults?
    11. Does treatment differ between different types of cancer?
    12. How long does treatment typically take?
    13. How common is relapse of cancer?
    14. What research is happening now to help find a cure?
    15. What stands in the way of finding a cure?
    16. What can be done to help find a cure?
  2. Ms. Hollway:
    1. When was Molly diagnosed?
    2. What stage was her cancer when she was diagnosed?
    3. What did Molly go through as treatment?
    4. How long did Molly’s treatment take?
    5. Why did you want to get involved?
    6. When did you decide to start fundraising for cancer research?
    7. Why did you choose Alex’s Lemonade Stand Foundation?
    8. How can others get involved?
  3. Molly Hollway:
    1. How old were you when you were diagnosed?
    2. Do you remember much from when you were diagnosed?
    3. What type of cancer did you have?
    4. Why did you want to get involved?
    5. How do you want to help the fight against cancer?
    6. When did you decide to start fundraising for cancer research?
    7. Why did you choose Alex’s Lemonade Stand Foundation?
    8. How can others get involved?
  4. Other Volunteers:
    1. When did you get involved with Alex’s Lemonade Stand?
    2. Why did you decide to get involved in Alex’s Lemonade Stand?
    3. Why is ALSF important to you?
    4. What did you do as a volunteer for ALSF?
    5. How do you feel about your experience with ALSF?
    6. Would you volunteer with ALSF again in the future?
  5. Kamp Family:
    1. Is Wyatt excited to go to school in the fall?
    2. Does Wyatt have any favorite activities or hobbies?
    3. When was Wyatt diagnosed?
    4. What stage was his cancer when he was diagnosed?
    5. What treatment has Wyatt gone through so far?
    6. What treatment will Wyatt go through in Louisville?
    7. Have you had to travel a lot for Wyatt’s treatment?
    8. Has Wyatt’s treatment been going well?
    9. When did you first get involved with Mary Hollway and Alex’s Lemonade Stand?
    10. Why do you help fundraise for ALSF?
    11. How can others get involved in the fight against cancer?
  6. Jacobs Family
    1. How old is Kate now?
    2. How old was she when she was diagnosed?
    3. What stage was her cancer?
    4. What treatment has Kate undergone?
    5. Is Kate still going through treatment?
    6. How is Kate doing now?
    7. When did you first get involved with Alex’s Lemonade Stand?
    8. Why do you help fundraise for ALSF?
    9. How can others get involved in the fight against cancer?

13 8 / 2012

Here’s the second video that I’ve made this summer. This is the shorter version of the advertisement that I’m making for next year’s lemon weekend (and possibly more). This and next week I’ll be interviewing volunteers, doctors, and families to make this video longer!

12 8 / 2012

Here’s the synopsis of my work that went to Philadelphia for the annual ALSF summer convention: 

I’ve worked with Alex’s Lemonade Stand twice, once in 2009 and again this summer. In 2009, I worked mainly with organizing and fundraising, while this year I have been focusing on media-related tasks. I went to meetings at the Mall of America to help set up the Lemonade Grand Stand that his held each year, as well as helping to organize items for the silent auction that was held at the Stand. I also set up advertisements in Edina for the Grand Stand and the props necessary for Molly Hollway’s interview with Kare 11, a local news station. I helped fundraise as well by holding lemonade stands at Edina High School during lunch hours. I did some media-related work this year, creating a video for the Grand Stand that year. I interviewed doctors and nurses at the Minneapolis Childrens hospital and touring their new facilities for cancer patients, using the videos and pictures with other pictures to create the video.

This summer, my work has had much more to do with media in the form of pictures, videos, and the Internet to disseminate information and advertise for Alex’s Lemonade Stand Minnesota. So far this has included creating a video for the Grand Stand at Mall of America this year, a Facebook page and a Twitter account for Alex’s Lemonade Stand Minneapolis. I have also created a poster to thank donors and sponsors for this year’s Lemon Run as well as a video of photos from Lemon Weekend this year to advertise for next year’s Lemon Weekend. I will be interviewing doctors and nurses again this year as well as members of the Hollway family to create a more extensive video that can be used for advertising or fundraising efforts next spring.

I have greatly enjoyed my time working with Alex’s Lemonade Stand Foundation both in 2009 and this summer and am so happy to be volunteering for such a wonderful cause. I was able to explore and develop skills in areas that interest me as well as working for an organization that I care about. I would encourage anyone to look into volunteering with ALSF; not only will you gain work and volunteering experience, but you will make a difference in the lives of so many people. 

12 8 / 2012

Hi world!

I was out of town for a week but am now back and am still hard at work with ALSF. I set up an Alex’s Lemonade Stand Minneapolis Twitter account, which you can follow @LemonadeMN. I have also finished the posters for the donors and sponsors and now have to get those ordered, framed, and sent to the donors. I have also compiled a list of all those that donated at the Lemon Run this summer and will be working on a thank you letter and delivering that. My third written task was to create a synopsis of my work that was taken by my supervisor to Philadelphia for the annual ALSF convention, which I unfortunately could not attend. 

In terms of video work, I have almost completed my second video, which will be an advertisement for the Minneapolis Lemon Run next summer. I have also finished writing interview questions for doctors, nurses, patients, volunteers, and my supervisor, for the third video that I am creating this summer. I will soon be meeting with those I hope to interview and will use their answers to my questions to enhance and lengthen the video I have already created. 

I have 2 weeks left, and have had a wonderful experience working with ALSF so far! Now time to get more work done!

27 7 / 2012

Here’s the video I made for the 2012 Lemonade Stand